/* Research is a standalone page; it shares the website's base theme. */
.research-page{--r-gutter:clamp(22px,4vw,68px);--r-space:clamp(64px,8vw,118px);background:var(--paper)}
.research-page h1,.research-page h2,.research-page h3,.research-page p{margin:0}.research-page button,.research-page summary,.research-page a{touch-action:manipulation}.research-page :focus-visible{outline:3px solid var(--cyan);outline-offset:6px}.r-skip{position:fixed;top:-100px;left:20px;z-index:200;background:var(--lime);padding:15px}.r-skip:focus{top:20px}.r-label{font-size:11px;font-weight:500;letter-spacing:.12em;text-transform:uppercase;line-height:1.5}.r-section{padding:var(--r-space) var(--r-gutter);scroll-margin-top:100px}.r-hero{background:#171917;color:var(--paper);padding:124px var(--r-gutter) 26px;overflow:hidden;min-height:750px}.r-hero-top,.r-hero-bottom{display:flex;justify-content:space-between;gap:24px}.r-hero-top{color:var(--cyan)}.r-hero-grid{display:grid;grid-template-columns:1fr 1fr;align-items:center;gap:20px;padding:40px 0 42px}.r-hero h1{font-size:clamp(76px,8.7vw,145px);font-weight:650;line-height:1.02;letter-spacing:-.07em}.r-hero h1 span{color:var(--lime)}.r-hero-copy>p{font-size:clamp(18px,1.5vw,24px);line-height:1.6;margin:28px 0 26px;max-width:450px}.r-link{display:inline-flex;align-items:center;gap:32px;font-size:13px;border-bottom:1px solid #75816e;padding:12px 0}.r-link span{font-size:24px;color:var(--lime)}.r-hero-bottom{border-top:1px solid #ffffff30;padding-top:23px;font-size:11px;color:#c6cec4}.r-hero-bottom a{color:var(--cyan)}
.r-playground{height:490px;position:relative;isolation:isolate}.r-orbit{position:absolute;left:50%;top:46%;border:1px solid #ffffff20;border-radius:50%;transform:translate(-50%,-50%);pointer-events:none}.orbit-one{width:270px;height:270px}.orbit-two{width:380px;height:380px}.orbit-three{width:475px;height:475px;border-style:dashed}.r-connections{position:absolute;width:100%;height:100%;inset:0;pointer-events:none}.r-connections path{stroke:#c9ff8f55;stroke-width:1;fill:none;stroke-dasharray:4 6}.r-person{position:absolute;left:50%;top:46%;transform:translate(-50%,-50%) rotate(-8deg);width:190px;height:205px;background:var(--lime);color:var(--ink);border-radius:14px;display:flex;align-items:center;flex-direction:column;box-shadow:9px 10px 0 #0b0b0b;transition:transform .4s}.r-playground:hover .r-person{transform:translate(-50%,-50%) rotate(0)}.r-person svg{width:160px;height:160px}.r-person svg circle,.r-person svg path{fill:none;stroke:var(--ink);stroke-width:3;stroke-linecap:round}.r-person svg .r-face{stroke-width:2}.r-person>span{font-size:14px;font-weight:600;margin-top:5px}.r-clue{position:absolute;border:1px solid #ffffff50;background:#262b26;color:var(--paper);padding:10px 14px;font-size:11px;border-radius:4px;display:flex;align-items:center;gap:12px;cursor:pointer;box-shadow:5px 5px 0 #0005;transition:background .2s,transform .2s,color .2s}.r-clue:hover,.r-clue[aria-pressed=true]{background:var(--cyan);color:var(--ink);transform:translateY(-5px)}.clue-icon{font-size:22px}.clue-needs{left:4%;top:12%;transform:rotate(-8deg)}.clue-behaviour{right:0;top:24%;transform:rotate(7deg)}.clue-switch{left:0;top:61%;transform:rotate(-5deg)}.clue-value{right:2%;top:65%;transform:rotate(5deg)}.r-clue-note{position:absolute;left:50%;bottom:14px;transform:translateX(-50%);width:330px;text-align:center}.r-clue-note .r-label{color:var(--cyan);font-size:9px}.r-clue-note p{font-size:13px;line-height:1.5;margin-top:8px;min-height:40px}.r-play-hint{position:absolute;right:0;bottom:-14px;color:#a9b7a6;font-size:9px}
.r-intro{display:grid;grid-template-columns:1fr 2fr;gap:8vw}.r-intro h2,.r-section-head h2,.r-audience h2{font-size:clamp(40px,4.8vw,72px);line-height:1.12;letter-spacing:-.055em;font-weight:600}.r-intro h2 span{color:#72796c}.r-intro p{max-width:725px;line-height:1.8;font-size:15px;margin-top:24px}.r-intro .r-lead{font-size:clamp(19px,1.8vw,25px);line-height:1.6}.r-mini-people{display:flex;gap:8px;margin-top:55px;align-items:center}.r-mini-people i{width:48px;height:80px;border:1px solid var(--ink);border-radius:28px 28px 5px 5px;position:relative}.r-mini-people i:before{content:'';display:block;border:1px solid var(--ink);border-radius:50%;width:22px;height:22px;position:absolute;top:11px;left:11px}.r-mini-people i:nth-child(2){background:var(--lime);transform:translateY(-14px)}.r-mini-people i:nth-child(3){background:var(--cyan)}.r-mini-people span{font-size:38px;margin-left:15px}
.r-question-banner{background:var(--cyan);padding:32px var(--r-gutter);display:flex;align-items:center;gap:45px}.r-question-banner>span:first-child{font-size:clamp(20px,2.7vw,40px);letter-spacing:-.05em;color:#31545a;text-decoration:line-through;text-decoration-thickness:1px}.r-question-banner strong{font-size:clamp(25px,3vw,46px);font-weight:550;letter-spacing:-.045em}.r-question-banner svg{width:100px;fill:none;stroke:var(--ink);stroke-width:1.5}.r-question-banner .r-label{margin-left:auto;font-size:9px;max-width:135px}.r-section-head{display:grid;grid-template-columns:1fr 1.8fr 1fr;gap:35px;align-items:start;margin-bottom:52px}.r-section-head>.r-label{padding-top:10px}.r-section-head p{font-size:14px;line-height:1.8;margin-top:9px}.r-module-grid{display:grid;grid-template-columns:1.1fr 1fr;gap:6vw;align-items:start}.r-module-list{border-top:1px solid var(--line)}.r-module-list details{border-bottom:1px solid var(--line)}.r-module-list summary{display:grid;grid-template-columns:28px 1fr 26px;gap:15px;padding:24px 0;align-items:center;cursor:pointer;list-style:none}.r-module-list summary::-webkit-details-marker{display:none}.r-module-list summary small{font-size:10px;opacity:.55}.r-module-list summary>span{font-size:clamp(15px,1.4vw,21px);font-weight:500;letter-spacing:-.025em}.r-module-list summary b{font-size:23px;font-weight:400;transition:transform .2s}.r-module-list details[open] summary b{transform:rotate(90deg)}.r-module-description{padding:0 20px 24px 43px}.r-module-description p{font-size:17px;line-height:1.6;margin-bottom:12px}.r-module-description>span{display:block;font-size:13px;line-height:1.7;color:#646a60}.r-question-card{background:var(--lime);padding:25px 32px 28px;min-height:560px;position:sticky;top:95px;border-radius:2px;overflow:hidden}.r-card-top{display:flex;justify-content:space-between;font-size:10px;border-bottom:1px solid #17171740;padding-bottom:16px}.r-module-art{height:280px;color:var(--ink);display:flex;align-items:center;justify-content:center}.r-module-art svg{width:100%;max-height:100%;transition:transform .4s}.r-question-card:hover .r-module-art svg{transform:rotate(-5deg)}.r-question-card h3{font-size:clamp(32px,3.5vw,52px);line-height:1.15;font-weight:550;letter-spacing:-.05em;margin:14px 0 30px}.r-question-card .r-label{font-size:9px}.r-card-bottom{border-top:1px solid #17171740;padding-top:16px;display:flex;align-items:center;justify-content:space-between;font-size:10px;line-height:1.7}.r-card-bottom>span:last-child{font-size:38px}
.r-audience{background:#1b1e1b;color:var(--paper)}.r-audience-top{display:grid;grid-template-columns:1fr 1.8fr 1fr;gap:35px;align-items:start;margin-bottom:50px}.r-audience-top .r-label{color:var(--cyan);padding-top:10px}.r-audience-top>p{font-size:14px;line-height:1.7;margin-top:10px}.r-audience-grid{display:grid;grid-template-columns:1fr 1fr;gap:32px}.r-audience-grid article{display:grid;grid-template-columns:.85fr 1fr;border-top:1px solid #ffffff40;padding-top:28px;gap:28px}.r-audience-copy>.r-label{font-size:9px;color:var(--cyan)}.r-audience-copy h3{font-size:clamp(22px,2vw,31px);letter-spacing:-.04em;line-height:1.25;margin:15px 0}.r-audience-copy p{font-size:13px;color:#c5ccc2;line-height:1.9}.r-audience-visual{height:240px;background:var(--cyan);color:var(--ink);position:relative;border-radius:3px;overflow:hidden;display:flex;align-items:end;justify-content:center;gap:10px;padding:0 15px}.r-audience-visual.business{background:var(--lime)}.r-speech{position:absolute;left:18px;top:27px;border:1px solid var(--ink);padding:12px 16px;border-radius:100%;font-size:14px;transform:rotate(-8deg)}.r-speech:after{content:'';width:14px;height:14px;border-right:1px solid;border-bottom:1px solid;position:absolute;bottom:-8px;left:26px;transform:skewY(-25deg);background:var(--cyan)}.business .r-speech:after{background:var(--lime)}.r-human{width:50px;height:77px;display:block;background:#171917;border-radius:40px 40px 0 0;position:relative}.r-human:before{content:'';width:31px;height:31px;position:absolute;top:-40px;left:10px;background:#171917;border-radius:50%}.r-human:nth-of-type(2){height:101px}.r-network{width:170px;height:130px;position:relative;background:linear-gradient(35deg,transparent 49.7%,#171917 50%,transparent 50.5%),linear-gradient(-35deg,transparent 49.7%,#171917 50%,transparent 50.5%);margin-bottom:10px}.r-network i{width:30px;height:30px;background:var(--ink);border-radius:50%;position:absolute}.r-network i:nth-child(1){left:70px;top:50px;width:36px;height:36px}.r-network i:nth-child(2){left:8px;top:8px}.r-network i:nth-child(3){right:8px;top:8px}.r-network i:nth-child(4){left:8px;bottom:8px}.r-network i:nth-child(5){right:8px;bottom:8px}
.r-process-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:40px}.r-process-grid article{border-top:1px solid var(--line)}.r-process-art{display:flex;align-items:center;justify-content:space-between;height:205px;position:relative}.r-process-number{position:absolute;top:18px;left:0;font-size:10px}.r-process-symbol{font-size:125px;font-weight:500;letter-spacing:-.1em;margin:0 auto}.r-process-arrow{font-size:30px}.r-process-art svg{width:130px;height:130px;fill:none;stroke:var(--ink);stroke-width:2;margin:auto}.r-process-grid h3{font-size:22px;letter-spacing:-.04em;margin-bottom:18px;font-weight:550}.r-process-grid p{font-size:14px;line-height:1.85;color:#555d50}.r-evidence-note{margin-top:76px;padding:36px 0 0;border-top:1px solid var(--line);display:grid;grid-template-columns:1fr 1.8fr 1fr;gap:35px}.r-evidence-note p{font-size:clamp(23px,2.7vw,40px);line-height:1.4;letter-spacing:-.04em;color:#757c6e}.r-evidence-note strong{font-weight:550;color:var(--ink)}.r-note-star{font-size:110px;line-height:1;text-align:right;color:#708b54}.r-footer{position:relative}.r-footer .footer-cta{position:relative;line-height:1.08!important;font-size:clamp(48px,8vw,120px)!important}.r-footer-arrow{position:absolute;right:0;top:0;font-size:clamp(60px,10vw,160px)}.r-preview-label{border-top:1px solid #17171730;margin-top:26px;padding-top:20px;font-size:10px;text-transform:uppercase;letter-spacing:.12em;opacity:.6}
@media(min-width:1600px){.r-hero,.r-section,.r-question-banner{padding-inline:max(var(--r-gutter),calc((100vw - 1480px)/2))}}
@media(max-width:1050px){.r-clue{padding:8px 10px;font-size:10px;gap:8px}.r-person{width:160px;height:185px}.r-person svg{width:145px;height:145px}.r-playground{height:450px}.r-section-head,.r-audience-top{grid-template-columns:1fr 2fr}.r-section-head>p,.r-audience-top>p{grid-column:2;max-width:500px}.r-audience-grid article{grid-template-columns:1fr}.r-audience-visual{height:240px}.r-clue-note{width:270px}.r-question-card{padding:22px;min-height:540px}.r-hero{min-height:690px}.r-question-banner{gap:25px}}
@media(max-width:850px){.research-page .desktop-nav{display:none!important}.r-hero-grid{grid-template-columns:1fr 1fr}.r-hero h1{font-size:80px}.r-playground{transform:scale(.9);transform-origin:center;width:110%;margin-left:-5%}.r-section-head,.r-audience-top{gap:20px}.r-module-grid{gap:28px}.r-module-list summary{gap:9px;padding:20px 0}.r-module-description{padding-left:37px}.r-question-banner>.r-label{display:none}}
@media(max-width:650px){.r-hero{padding-top:105px;min-height:auto}.r-hero-top>span:last-child{display:none}.r-hero-grid{grid-template-columns:1fr;gap:12px;padding:36px 0 28px}.r-hero h1{font-size:clamp(72px,18vw,110px)}.r-hero-copy>p{font-size:18px;margin:22px 0 14px}.r-playground{height:440px;transform:none;width:100%;margin-left:0;margin-top:15px}.orbit-three{width:400px;height:400px}.orbit-two{width:320px;height:320px}.orbit-one{width:240px;height:240px}.r-person{width:145px;height:170px}.r-person svg{width:125px;height:125px}.r-person>span{font-size:12px}.r-clue{font-size:9px;padding:8px;gap:7px}.clue-icon{font-size:17px}.clue-needs{left:0;top:12%}.clue-behaviour{right:0;top:26%}.clue-switch{left:0;top:62%}.clue-value{right:0;top:70%}.r-clue-note{bottom:0;width:280px}.r-play-hint{bottom:-19px;right:50%;transform:translateX(50%);white-space:nowrap}.r-hero-bottom{font-size:9px;gap:15px}.r-hero-bottom>span{max-width:160px}.r-intro{grid-template-columns:1fr;gap:32px}.r-mini-people{display:none}.r-intro h2,.r-section-head h2,.r-audience h2{font-size:clamp(36px,9.8vw,58px)}.r-intro p{font-size:14px;margin-top:20px}.r-intro .r-lead{font-size:19px}.r-section-head,.r-audience-top{display:block;margin-bottom:30px}.r-section-head h2,.r-audience-top h2{margin:24px 0}.r-section-head p,.r-audience-top>p{font-size:14px}.r-question-banner{padding-block:24px;gap:15px;justify-content:space-between}.r-question-banner svg{width:50px}.r-question-banner>span:first-child{font-size:20px;white-space:nowrap}.r-question-banner strong{font-size:23px;white-space:nowrap}.r-module-grid{grid-template-columns:1fr;gap:30px}.r-question-card{position:static;min-height:480px;grid-row:1}.r-module-art{height:240px}.r-question-card h3{font-size:40px}.r-module-list summary>span{font-size:16px}.r-module-list summary{min-height:70px}.r-module-description p{font-size:16px}.r-module-description>span{font-size:13px}.r-audience-grid{grid-template-columns:1fr;gap:45px}.r-audience-grid article{grid-template-columns:1fr 1.1fr;gap:22px}.r-audience-visual{height:250px}.r-speech{font-size:11px;left:10px;padding:10px}.r-human{width:35px}.r-human:before{width:25px;height:25px;left:5px}.r-network{width:135px}.r-network i:nth-child(1){left:52px}.r-audience-copy h3{font-size:23px}.r-audience-copy p{font-size:12px}.r-audience-copy .r-label{font-size:8px}.r-process-grid{grid-template-columns:1fr;gap:36px}.r-process-art{height:155px;justify-content:start}.r-process-symbol{font-size:95px;margin:0 55px}.r-process-art svg{width:95px;height:95px;margin:0 55px}.r-process-arrow{margin-left:auto}.r-process-grid h3{font-size:24px}.r-process-grid p{font-size:14px}.r-evidence-note{grid-template-columns:1fr auto;margin-top:45px;gap:25px}.r-evidence-note>.r-label{grid-column:1/-1}.r-evidence-note p{font-size:26px}.r-note-star{font-size:70px}.r-footer .footer-cta{font-size:clamp(42px,11vw,64px)!important}.r-footer-arrow{font-size:60px}.r-footer .footer-grid{margin-top:65px!important}}
@media(max-width:370px){.r-playground{height:400px}.r-clue{font-size:8px;gap:5px}.r-person{width:130px;height:155px}.r-person svg{width:115px;height:115px}.r-audience-grid article{grid-template-columns:1fr}.r-audience-visual{height:210px}.r-question-card h3{font-size:34px}.r-question-banner{gap:8px}.r-question-banner strong{font-size:20px}.r-question-banner svg{width:35px}.r-footer-arrow{font-size:42px}}
@media(prefers-reduced-motion:reduce){.research-page *, .research-page *:before,.research-page *:after{scroll-behavior:auto!important;transition:none!important;animation:none!important}}
@media(min-width:851px){.research-page .menu-toggle{display:none!important}.research-page .desktop-nav{grid-row:1!important}.research-page .desktop-nav-left{grid-column:1!important}.research-page .desktop-nav-right{grid-column:3!important}.research-page .wordmark{grid-row:1!important}}
@media(max-width:370px){.r-hero h1{font-size:60px}}
.research-page.menu-open .site-header .wordmark img{filter:none!important}.research-page.menu-open .site-header .menu-toggle{color:var(--ink)!important}