B2C / Consumer groupsEveryday people.
Everyday people.
Real choices.
Defined consumer groups help us reach the relevant audiences and understand their needs, habits and reasons to choose.
FormZero / ResearchCuriosity has a job to do.
Look a little closer
Pick a clue. Follow the curiosity.
What are people missing that no one is solving?
Fewer assumptions. A clearer next move.Start with people ↓
01 / The starting point
Markets don’t choose.
People do.
An opportunity can look convincing on paper. We find out what it means to the person on the other side of it.
What do they do today? What’s missing? What would make them switch? And what would they actually pay for? Those are the questions we explore before drawing conclusions about a product or market.
02 / Pick your questionBig decisions.
Big decisions.
Better questions.
We build each research module around the decision you need to make. Choose one to look inside.
01Opportunity research↗
Is there a meaningful unmet need, and among whom?
Explore the need, the audience and the opportunity before committing to it.02Consumer & buyer understanding↗
How do people choose today, and what shapes that choice?
Understand current behaviour, motivations and the people who influence the decision.03Concept & proposition research↗
Does a new idea give people a compelling reason to switch or buy?
Put the proposition in front of relevant people and learn what resonates, what confuses and what needs to change.04Pricing & value research↗
What feels worth paying for, and where does resistance begin?
Explore how people perceive value and the trade-offs behind willingness to pay.05Experience research↗
Where does the journey build confidence or cause people to drop out?
Follow the experience to find moments of confidence, friction and hesitation.06Brand & communication research↗
What does the audience understand, believe and remember?
Explore how the message lands and whether the brand means what you intend it to mean.03 / The right peopleDifferent worlds.
Different worlds.
Same starting point.
Whose behaviour matters to the decision?
B2B / Businesses & decision makersBehind every business,
Behind every business,
a human decision.
Our business network gives us access to businesses and decision makers for B2B mandates, bringing the buying context into focus.
04 / How we workFrom “what if?”
From “what if?”
to “what next?”
The method follows the decision. The recommendation follows the evidence.
01?→
Frame the decision.
A launch. A new market. A pricing choice. A proposition to test. A journey that’s losing people. We begin with what you need to decide.
02→
Go to the people.
We identify whose behaviour matters and choose the right mix of conversations, surveys, concept evaluation, market testing or experience studies.
03↗✓
Make the next move clear.
We turn the findings into a recommendation: what to pursue, what to change, and what still needs to be proved.
What you leave with
What the evidence supports.
Where it’s mixed.
What to do next.